It is with immense pleasure that we bring to you our newly added feature - Alternate Text Attribute! Feel free to test it, use it, make the best of it!


We here at MyCylex Sitebuilder, are constantly trying to bring something new to our products, while maintaining them user-friendly. So today we’re happy to present to you our new feature: the alternate text attribute. If you’re not familiar with the term or why it’s important to have it, keep on reading, as we break it down for you below.




Alternate text (also referred to as ALT text) is meant to be an alternative way to describe the non-text content (i. e. images or photographs) uploaded on your website. If we want to be technical about it, this is what it would look like in HTML:



<img alt="Feature one" src="/sites/all/themes/public_themes/general/mycylex/assets/img/header_pic1.png">



It usually comes in handy when you encounter one of the following situations:



  1. For some reason, your images fail to load.



We’ve all been there: waiting tirelessly for that one image to load, while that small circle keeps loading, loading, loading… and eventually the page just gives up and, instead of a photograph, it renders something like this:




Talk about frustration! However, by previously setting up an alternate text (“Three penguins by the water”), you can help visitors understand what you were trying to show them, and they can paint a mental picture. Thus, your photo will resemble this:


Three penguins by the water


Helpful little trick, isn’t it?


2. For the visually impaired who may visit your webpage.


In order to navigate the web, these visitors typically make use of screen readers, which are devices meant to interpret what is being displayed on a screen, by using either speech or Braille. When you have alt text set up, it’s very easy for a screen reader to pick up that information and pass it on to the people using the device.



Three penguins by the water


3. Make yourself more visible to search engines.


Search engines find it much easier to crawl and read text content, rather than images. By giving your images an alt text attribute, you also give search engines, web crawlers and bots the opportunity to understand your visual content.



A few tips for setting up great alt text:



  • As it can be quickly picked up by search engines and crawlers, it’s a great place to include your main keyword for that image. But this is not a place for stuffing or spam - make sure to keep your text descriptive and relevant for your image.

  • Concise and contextual descriptions are the way to go. Remember: this is something you need to describe appropriately for people who cannot see the image. Make it relevant and useful.



To set your photos up with an alternate text attribute, all you have to do is hover the mouse over the “Options” menu on the upper right side of your image, and choose Alternate Text Attribute. This new feature also provides you with the option of setting up an Image Title Attribute.


To put it simply, the Image Title Attribute is additional information you can add to your photos, in the form of a descriptive title. Similar to the alt attribute, it should be concise, relevant and catchy. This text will display when visitors hover with the mouse over the photograph, or when you open it in a new window.


That’s about it - we hope you enjoy our creative efforts! For any additional information, please feel free to contact us at






Feature Releases